This past weekend I took my family to the movies. Now it has been quite a time since we have all gone together and seen a first run movie. To make matters worse we usually go the local theater near our house. It is not your state of the art twenty five theater movie theater, but rather a small 4 theater movie theater with great service and reasonable prices. In fairness we did not go to our regular theater because we waited too long and it was not showing anymore, but it was still showing at the Mega Theater. Understand that I live in Raleigh which is not Boston or New York and I would hope that ticket prices were reasonable everywhere. At $10 each ticket with no discount for students I swallowed hard and purchased the tickets. I chalk that up to a stupid tax for waiting and if that was the end of the price gouging then I would have been happy and you would not be reading this. In our family a movie is not complete without popcorn and a drink. So without thinking I walked up and ordered 2 “special combo packs” one large popcorn and two medium drinks. I was then informed that for only 50 cents more I could upgrade to a large drink. This sounded like a good deal because who wants to get up during the movie and refill your drink. The clerk said that would be $39.50 that is right $39.50 for 4 drinks and 2 bowls of popcorn. I thought I was going to choke. I informed the clerk that maybe she forgot to clear the last sale and she voided the sale and re-entered our order. The same amount. I looked at the board to see exactly how much the “Special Combo” cost but there was no price on the board. I guess even they were ashamed to put the price on the board knowing full well that no reasonable person would pay that much for popcorn and drinks. I swallowed my pride and said that was crazy and we would not purchase two combo’s but only one. We received our dry popcorn and were directed to a dispenser to put our “butter” topping on the popcorn. Fortunately the movie was very good and we enjoyed our evening out.
What can you learn from our misfortune? The first is to ask the costs before you commit to something. I assumed that all movie theaters would charge a similar price for movies. We will never go back to this theater. The second is when ordering anything that does not have a price on it ask and then make your decision. We paid $19.75 for popcorn and drinks, this is almost as much as a dinner out for the entire family and I am sure that neither is on the list of top nutritional choices. The last thing and this bothers me the most is when you pay a premium price for average, if not poor service, let someone know. I sent a note to the owners of the theater informing them of our experience and I received an auto response that they were sorry for my experience. Well as they did in the Bible I am just going to dust off my clothes and never return. Maybe if enough people say this is crazy the theaters will start listening. For those in Raleigh I will not give you the name of the theater that was so bad, but the one that provides a great value is Six Forks Station. Hopefully they will continue to listen to their customers and provide great value.
Thanks
Steve







